Trends:
Pros·per·i·ty
–noun,plural-ties.
1. a successful, flourishing, or thriving condition, esp. in financial respects; good fortune.
Cosmetic and beauty products were seen as some kind of luxury product. Nowadays, people can afford it to buy cosmetic and beauty products for personal care. It’s because of this, that a brand as Rituals has launched a wide variety of products and the customers all buy it. They buy a shower scrub cream, a body cream, a body lotion, bath oil, massage oil, an antiperspirant stick, a shampoo and conditioner and all within the same product line because the brand makes it look like all the products in the particular line connect with each other – you cannot use the one without the other for the right effect. Customers love to buy all the products from a particular product line. Not only because they can in times like these but also because it shows the state of prospering, especially now when Rituals combined the products for personal care together with home cosmetics.
Values:
Rituals is approaching products in a completely different way. Buying a product from Rituals is conscious consuming. This means that the purchase of the product makes the customer ethical because Rituals uses natural products, which are safe and honest.
Rituals is approaching products in a completely different way. Buying a product from Rituals is conscious consuming. This means that the purchase of the product makes the customer ethical because Rituals uses natural products, which are safe and honest.
To suit every costumer, Rituals is offering a wide variety of products within different product lines. Everyone can be a conscious consumer and help do minimal harm to the exploitation of humans, animals and/or the natural environment.
Vision:
With prosperity comes convenience. People don’t want to spend a lot of time and effort on personal care when they have money to buy it. Nowadays, there are too many different kind of products and the costumers still wants to use them, but they get fed up when they have to use already five different products when taking a shower and another three after taking the shower. Eventually, no one will have the time nor the patience for it. Customers will be longing for the times in which they had only one cream in their bathroom cabinet.
http://dictionary.reference.com/
http://www.rituals.com/
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Adidas - Celine
Trends:
The social trend that I have analysed is ‘Individualisation’. The people of today are very focused on their selves. They care about what people think of them and they like to express feelings and portray that on the outside world by wearing certain clothes. The consumer of today wants to express himself. Expressing yourself is one of the most important things in life. You can express yourself by the things you do and the clothes you are wearing. Wearing clothes and trying to express yourself has everything to do with Fashion and Style.
Values:
The inherited material of Adidas is trying to make an original product that suits their objective of being innovative, original and sportive. When looking at the character of Adidas you will notice that it is all about being innovative, sportive and original. You can see those characters when you are looking at the clothes designs, the commercial text of ‘celebrate originality’ and the innovative character of Adidas shows in its customizing part where they give their customers the opportunity to customize their own clothes. When you are looking at the behaviour of Adidas you will notice that they are well-known for their creative outcome, basics, originality and in being innovative.
Vision:
You can divide ‘vision’ into three different sections: Social vision, Consumer vision and Market vision. When you look at Adidas the social vision is that people want to wear clothes where they can express themselves in and they want to be different in a certain way. People want to stand out because of their love for individualisation. The consumer vision is also about the expressing but to be more specific about it you can say that the consumer vision is all about the physical expression. The market vision of Adidas is very important because every brand want to make high sales. Their marketing slogan is ‘impossible is nothing’ they try to accomplish that by letting their consumers customize their own clothes. When giving your costumers the opportunity to customize their own clothes your brand will get a higher reputation because people like to give their clothes a personal touch.
http://en.wikipedia.org/wiki/Adidas
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Ray Ban - Sander
Ray Ban is a manufacturer of high-end sunglasses by Bausch & Lomb. They were introduced for the United States Army Air Corps at first, but became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the
When the company realized how big they have become, they started to make more different styles and use more colors, because that was what the people wanted. Since then, it has became one of the most used sunglasses brand all over the world. Especially the Way Farer, which is the celebrities favorite!
Ray Ban’s methods are very much related to the futuring method of Roothart. This is because they used the trends and values too, and very much connected them to the consumers. Later on, they were translated into marked focused ideas.
Trends:
Ray Ban’s social trend is all about expressing your identity! Ray Ban isn’t quite the obvious, it’s outrageous and stylish and there are a lot of different ones! You really stand out with those big, small, round or squared glasses with all different colors possible. The Ray Ban market trend is of the premium sunglasses market, because they are the biggest sunglasses brand of the world!
Values:
The inherited material of Ray Ban is all about producing high-end sunglasses that really suits the objective of being creative and innovative, because it is really in their character to be original. It has a very broad assortment, so there is a lot to choose from! Everyone would be able to find something suitable for themselves.
Vision:
Ray Ban’s social vision is all about people’s own identity. So why not have the possibility of designing your own Ray Ban’s? Ray Ban iD would make it possible to let the customers be the designers of their own style! If you look at the consumer vision, it’s all about the physical expression, because people want to express themselves in a certain way. The Ray Ban slogan is ‘’Never Hide’’. This means that people shouldn’t be shy and try to stand out with their sunglasses! This really is the market vision of Ray Ban.
Ben&Jerry's - Milan
Trends:
Relaxation comes in many forms, e.g. leisure, vacation or any other similar branch. It all comes down to stress relieve and to get less anxious on a daily bases.
Ben & Jerry’s is a Premium Ice Cream brand, that focuses on the high priced niche market within the ice cream sector. They are all about fair-trade, home made, supporting the community and getting in touch with people.
This approach has landed them a good position in their respective market, and even made it possible to sell the company to Unilever, while still holding on the principals they started with.
To me, and many others, eating and drinking can be a very relaxing thing to do. You should of course watch your health and body, but taking a little time for your self while having some ice cream can certainly improve the relaxation much.
Values:
Ben & Jerry’s sees its values as the most important factor connected to their brand. They want to sell their products in such a way that it benefits everybody. Just recently they decided that every single ice cream flavour will be made fair-trade. This decision will mean that the profits will come down a bit in the upcoming years, but because people are becoming more aware of the environment and third world countries/economies, they will eventually buy more B&J’s. This will then of course compensate economically.
Of course, the fact that they will gain more profit in the future is not what their aim is: they chose to go fair-trade purely because they want to make the ice cream fair for every one, from producer to wholesaler to buyer.
However, the main focus is still on ice cream that is fun, youthful and “chunky”. The most important value is still to “make ice cream for the young at heart”.
Vision:
Once in a while, you want to treat yourself (some times even in favour of “relaxation”). B&J’s is a premium ice cream, one of the products you buy when the need to indulge comes up. While their vision is increasingly more focused on making the entire process more honest for everybody, they still want to sell to those who are ready to pay a little more money to create the feeling of happiness, being young (again) and tasting the best thing out there.
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Pickwick - Kelly
Trends:
A big trend of these days is health & wellness. People get more aware of the fact that they need to spent some time on relaxing next to their busy daily life. People get more and more stressed out of all the obligations like school, work and kids. Therefore you need a chill out moment where you can take care of yourself, to feel better during your daily routine.
Pickwick is providing a product which allows you to sit down and relax for a few minutes.
Values:
The value of the brand and the products is that they are innovative and always offer a broad assortment. The products they sell are mostly meant for feeling better. It is more than drinking just a cup of tea, but more an experience which provides a wellness moment.
Vision:
The vision of the brand is people finding their inner selves by drinking Pickwick. Well being is the centre of their campaign and their innovative products. The consumer and social vision are really focused on having time for yourself, and have a ‘Pickwick moment’.
http://www.pickwicktea.com/
